Retailers think that when shoppers enter the bookstore, they think in their minds, “Today I plan to buy 4 books, a box of art greeting cards and a magazine. In this case, the first thing is to take a shopping basket to hold these things.”　
However, common sense tells us that people are not doing that. A more likely situation is that people want to buy a certain book when they enter a bookstore. After finding the book in the store, they may come across other things worth buying. The core of retail is here. If shoppers suddenly stop improvisational shopping, I believe that our entire economy will collapse as a result. For many stores, the size of additional and impromptu sales determines the financial profit and loss of the store.
1
When the shopper encounters the second thing she wants to buy, she wants to take a shopping basket and relax. If the shopping basket suddenly appeared at this moment (right in front of her, and she could reach it without bending over), she would probably get one, and then continue to buy the third and fourth books, and maybe some bookmarks.
2
The lesson here is obvious: the shopping basket should be scattered wherever shoppers might need it. In fact, even if you simply move all the shopping baskets in the U.S. from the front to the back of the store, the role of the shopping basket will immediately improve, because many shoppers only start to think about it after browsing a few items. Purchased. The height of the shopping basket should not be lower than 1.5 meters to ensure that everyone can see it, and it can be obtained without bending over, because people hate bending over when shopping, especially when holding things. when.
3
At this time, you need to reconsider the problem of the shopping basket itself. Bookstores use shallow-mouthed hard plastic baskets with handles, similar to shopping baskets used in supermarkets and convenience stores. It’s great to use this shopping basket to buy bottled, canned, or easily crushable things, but it’s not great to use it when buying books, office supplies, or clothing. When the shopping basket is getting heavier and heavier, it becomes uncomfortable to carry the handle. People generally want to carry the shopping basket on their arms or shoulders, but they cannot do so at this time. The result is that you will not fill your shopping basket too full.
　　Usually, how do we take books? Put them in a bag, especially a handbag. Therefore, in bookstores, canvas or nylon tote bags are much better than the aforementioned shopping baskets. At the same time, they are also saleable commodities themselves. The clerk can pour out the contents of the handbag, calculate the total price, and ask the customer if they want to buy the handbag, and then pack the things, which can save plastic bags.
　　 The smartest way to use the shopping basket I've seen before is at the Old Navy Store in Manhattan. I often take retailers to visit that store. This is one of the most enjoyable and positive shopping experiences in Manhattan. As soon as you walk in, a decent, smiling employee will welcome you and hand you a black mesh tote bag to hold the things you want to buy. This bag is not only cheaper than a plastic basket, but also lighter, easier to carry, and much better-looking. In fact, when you check out, the cashier will ask you if you want to buy this bag. Most people will buy it so that the store can sell one thing at the last moment.
　　 The most unwise way to use a shopping basket is the performance of a southern department store during the Christmas season. There are a lot of grid tote bags neatly placed at the entrance of the store, but a certain sales wizard in the store actually decided to put a larger Santa Claus model in front of it, so that the shoppers who came in could not see the bags at all (from Shoppers coming out can see it). I don’t know how many Santas they sold, but Santa’s sales are certainly not enough to offset the negative impact of this unwise move.